Transform your business by being remarkable
A great book that most designers love, Seth Godin is correct on most things he speaks of but does have an air of arrogance and opinion that is his way or no way.
After saying that there is loads of gold here and by far one of the best-known authors in the creative sector.
If you haven't already give Purple Cow a try and I think you'll love it and keep it as one of your all-time favorites. He knows his stuff and will help you focus on being "Remarkable"