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The goal is to transfer the RWD authority and action to the best local SEO agency in Albury or keep work local for other towns like Beechworth SEO and Yackandandah SEO to cut out city-based agencies, overseas players and to leverage skills within members of RWD.
As of today as we grow Regional Web Developer's online organic profile we have a ranking of no. 3. Leveling Up from absolutely nowhere in particular in 30 days to a top 3 competitor with very little in the way of Domain Authority. Yes, some of the success lies in the Keyword Difficulty but still there's volume here and from my tier-based SEO article getting ranked in Albury we can see a lower volume can snowball your Authority in a particular area.
As of today, we have now five articles targeting SEO in the Albury area.
Building a search engine optimisation profile around a root keyword like "Albury SEO" and clustering several articles to see the content strategy in action has been excellent fun. Today I received a report from Google saying well done you've increased click-throughs by 200%.
A lot of this authority though is very, very volatile and can rock your rankings at a moment's notice. So by the time you read this who knows I might not be on Google ranking anymore. 🙁
Beechworth Victoria Web Designers and Agencies
Up front let's say the purpose of this article is not to take work away from the local economy in Beechworth. It is to simply identify those truly local people in the industry doing good work and to hook them in with some others in the area through the RWD network. Interesting RWD doesn't even have one. location page for Beechworth because we cut off at 20k population. I've listed Beechworth and Yack because I love these areas so much and admire the people that live here. If you have. website project and live in the Beechworth area you're spoilt for choice, keep your work local.
Let's talk about the area of the Indigo Shrire, I'm not by any means a local to any of these areas but spending loads of time down and around the Victorian border, south of Albury specifically for the purposes of mountain biking at Yackandanda I can tell some stories around the area. If you're a keen mountain biker this is the no.1 place to visit in my opinion with three distinct trails and a new trail called the epic indigo trail recently opened in 2021. I've ridden XC throughout the world and can tell you these trails are my favourite in Australia. There's a great review on Flow mountain bike recently about the Epic trail I'm planning on riding with the coming weeks with friends.
You can do Yack in a day and head to Beechworth for a Ned Kelly pie at the Beechworth bakery or better still go to the brewery that has some of the best pizzas I've also tasted with one of their Beechworth ciders it's a great day out.
SEO Strategy & Local Beechworth Agencies
Enough about the area, let's start with the best agencies in Beechworth and help some of these local businesses out. If your a small business in Beechworth you have a couple of good options but clearly knowing what their strengths are is also essential.
Beechworth is a small town of only 3,859 and is not an area where you will expect to get lots of web design business through SEO. In a small town like this, it's all about word of mouth and it's only big enough for one designer to live the ideal lifestyle. Satellite towns from Albury like Beechworth can be expensive with a lot of people looking for a quiet life.
WWWART - I've been tracking these guys for a long while now and are the quiet achievers that absolutely can. Their strength is design although they claim web development which I think they are capable. I would say their current website doesn't do them justice in today's industry but who's does? They are also affiliated with fishbowlpr.com a collaborative approach to creative services. Love it! Especially because fishbowl is local Beechworth,
They clearly target North East Victorian area with some other area-based SEO keywords.
They have a cracking Domain authority (DA) of 25/100 also higher than almost all Albury agencies partly due to age and also backlinks. Heaps and heaps of referring domain backlinks. Here's a list of their top 10 target keywords a little disappointing they aren't utilising their authority to good effect. More planning needed I'm guessing for content strategy in articles:
Let's have a look under the hood to see 25/100 backlinks look like as from the outset this should be doing more for them in the Albury space.
I had a look at their top 10 backlinks but didn't want to share the secret sauce here. If you are an SEO agency around Albury then perhaps use your own tool to do a look like Moz, SemRush or my favourite AHREFs
They have a good set of case studies worth checking out. Some of them a few years old but still good. One that stood out to me was reset therapy even though it is Brisbane based it shows how a little agency from Beechworth can do great things.
Their site ticks a few of my technical boxes you will find few agencies doing in Albury, such as providing a lead capture in the way of free resource signup, they actually have a content blog generating traffic with useful articles. Also, love the use of Wistia instead of just using a Youtube or Vimeo embed.
I also love the mentoring services she offers. Pixels and GA4 in use for analytics. Cloudflare and PWA for speed, caching and security. I think her mentoring site is a separate WordPress instance. This one scored a "B" while the base site scored a "C" on GT Metrix.
I must say I'm a bit excited for this group to see where this takes them if Fiona from WWWART ramps things up with her site and fishbowl she could dominate the Albury area if she's willing to expand the team. OGA is probably the only competitor with a similar DA.
They aren't currently ranking in the top 10 organically for anything "* Albury" which I would consider giving them good traction. Perhaps they just don't need it though. As I said at the start Small towns like Beechworth it's all word of mouth. Fiona has been doing her thing for over 20 years clearly knows how to do it well. Expanding isn't always the end goal for many freelancers and agencies in regional Australia. Sometimes it's just. enjoying what they do.
I look forward to touching base with WWWART in 2023 to see if they are open to partnerships with the local out town in Wagga and to see if I can help be part of their story. I'm always down that way and I do love the Cider at the local brewery and am happy to buy you one if you wanted a chat.
Red Sally Studio What a cool name, I'm imagining Sally is a red head but I could be totally wrong. Dam, I'm glad I'm in Wagga, not Beechworth or Albury. Did you read before population 3,859, but wait theirs even more agencies and designers yet to come.
Impressed it's WordPress and not SquareSpace or Wix, I can take the site seriously, quirky design the owner of Red Sally strength is absolutely 100% design. Check out her Indigo Shire Community Profile portfolio item . I would engage these guys for Branding work, many agencies and freelancers lead in with "Full service" but if I really pushed hard here with the analytics and SEO side of things Red sally would struggle Likewise you ask me to do some logo work and you may as well get your five your old to do it. I have no doubt red sally is doing good work here.
Gracebook vineyards is one of their sites and is a bit simple, lacks messaging for me despite the slideshow. I do like the logo work. St Annes Primary is the next example site as I felt they needed a second go. I've done a few school sites myself which tend to be designed by committee your beautiful creation never stays that way for long. Usually a school will see the website as a place to put information rather than a marketing tool St. Annes Primary North Albury is no different. Prospects are almost considered a given from the Catholic faith so why bother?
Overall Red Sally, if you need logo or brand I'd get a quote but not from websites. At least not the ones I saw.
Flat Elephant I'll be up front I contacted Tom a while back, and unlike many others, he actually responded. He's a white sheep farmer and I also have a customer who is also a white sheep farmer so had something to talk about. Anyway Tom's site attracting more traffic than many of the bigger teams in Albury. He's clearly doing something right and I'd totally give him a try.
What I love about his site is it's clean design, his logo is super simple, mechanical and a psychological bender. I'm sure there's a story there. 🙂 His portfolio page is steller and tells his story from Melbourne to Rutherglen to Beechworth.
Tom has a WordPress site as well, so big tick there; his work on Adaptology, helping people become innovators, is fantastic. Straightforward messaging, empathy, and you're the customer is the hero here. Donald Millar from StoryBrand would be happy. UI/UX is good and not over complicated. "A" grade speed performance.
Tom appears as an all-rounder, personally, I'd prefer to see a specialist approach to share the work rather than burn out but I have no doubt he can do all things to a higher standard if you after your following new website.
North East Web Co and the agencies and freelancers just keep on coming for Beechworth why you'd ever need to use a Sydney or Melbourne agency or beyond me.
Martin from North East has a great portfolio of work and is another professional in the area. I would say his strength is web development in the Northern Victorian areas. Looking at his work on fallscreek.com.au this is quite a nice design but just not enough message or story.
I do like the simplicity of Ride Republic some of the visuals could be using better photography but sometimes this can be hard with a client budget.
North East Victoria Co Web Design Technical Facts
North East Victoria Co (NEV Co) Web Design Marketing facts
I'd love to see guys like Martin team up with WWWART collective in order to provide more assisted throughput for WWWART. Focus on what NEV Co is good at and leave the rest for WWWART and associates. The problem can sometimes be creatives agreeing on who does what and the technology used. Who get's to make what from Web hosting as an ongoing and care packages? I totally get it, we all have to make a wage for the family at the end of the day.
Other location or areas from the South of Albury that would also use Albury SEO Services includes bright and Wangaratta SEO.
Next week we'll be looking at some of these other locations and creative businesses in these small towns.
If you’re looking for a fresh start with a new website or want to update your existing site to look its best, pick from one of the above or contact RWD to hook you up with a local.
The last little bit of advice is it might sound strange. Jase you're an IT guy, you went to uni and studied IT for three years in the 90s. Don't choose an IT company in Albury to host your website. Websites are marketing tools.
Key to this claim because there are three layers of online management and your web host an IT company will choose will only look after the first layer, you need a website company that does it all.
Most IT companies in Albury will simply outsource the layer 1 of hosting a site and charge the same dollars for it.
You probably won't select someone on their ability to use Google Adwords to get their own business ranking for "Albury SEO"
You probably won't select a business you haven't heard of from other friends, family or colleagues that has proven results.
You probably won't select an SEO company in Albury that isn't actually from Albury. Unfortunately, searching "SEO Albury" on Google provides you with most companies that aren't local to Albury Wodonga. You want someone local who you can deal with face to face and who knows what they're doing. If you want us to find you, someone, then you can use our SEO page enquiry to get in contact. I'm up the road in Wagga Wagga so happy to work with an agency or travel down to meet direct.
Check their phone number and address location first, and check online reviews on Facebook and the Google My business profile. Are these reviews legit? What other Google Marketing channels are they using?
Talking to friends can help you find you a digital marketing company in Albury that has proven capabilities in achieving business goals, especially for getting traffic. Pickings are going to be slim, though, and their is only going to be a few that know what they're doing with search engine optimisation (SEO), that's why talking to friends and families can often be the best source of finding a legitimate company
The local Albury Business chamber is a great source of knowledge when trying to find local Albury-based businesses that can support your digital marketing needs and know enough about different SEO techniques to give you results.
Again checking out a company's website for testimonials can be tricky as you never see people put up bad reviews on their site for their services. Google My Business or Facebook is probably a better source of truth when it comes to finding out what a business. is really like.
Once you've made up your mind to contact a local SEO company in Albury, then you already have expectations on what they will do for your business. It's just checking that your expectations are in line with their processes. You don't want the detail, you just want to know that the SEO services they use to get results are white hat solutions that will increase sales. Part of this. is getting traffic and the other part is conversion.
If there isn't anyone listed, then you may need to choose someone by figuring out your own key priorities and expectations on what these services are going to achieve and how and what is going. to be offered to make these goals achievable.
It's easy to tell everyone your the best but are they actually practising what they preach? Most Albury businesses offering SEO services will also be targeting Albury web design as a service. so do a search and if they are ranking for "Web design Albury" as well then this is probably a good indication they can get you ranked.
If your SEO agency Albury tries to get you to use paid advertising, that's fine as a quick start to get traffic but what you really want is organic rankings, and in order to get organic rankings you need to choose someone who can describe the difference and at least some of the factors to how Google will rank your site to bring organic traffic.
There are many different strategies that agencies use to get a business ranked higher on Google. Most can be taken care of short term and don't require an ongoing SEO package to get some quick wins.
If you ask a local Albury agency to measure your rank over the six months, they do a campaign and to report against their results and they are reluctant to then you know the agency are not outcomes-based and could just be after your money. It's. not hard to measure a ranking for a keyword such. as "web design Albury" over time to see if improvements in the above tactics have had any results. My article on SEO Tier based tactics notes several tools that can be used to track performance.
Set these goals with your Albury agency up front and measure them as you go. Beware of anyone who is vague in their answers to why your business isn't achieving its business goals through their online tools.
There's local, and then there's "local". How local is local. Be aware many Albury agencies may try to outsource search engine optimisation work overseas to save money and increase their margin. You want affordable SEO services packages for your business, but you don't want to have a middleman who takes most of the profit for themselves while paying pennies to some poor smuck in the Philipines to do the hard work.
Quality will be compromised and if they are outsourcing the ongoing mind-numbing tasks then shouldn't they be employing a junior to help with these and to build them up before sending work overseas?
Keyword research can identify opportunities for clients and how their website may need to be structured in a way that it gets crawled more effectively. Understanding the search volume and trends of various keywords can help inform a website's content strategy. Keyword research can also identify related terms that may be worth targeting, as well as competitors who are ranking well for specific terms. It's important to note that keyword research should be done regularly in order to keep up with changing trends and to adjust your strategy accordingly.
Additionally, it's important to use a variety of tools in order to get an accurate picture of what is and isn't working. With the right combination of research, analysis, and implementation, clients can create content that resonates with their target audience and drives more organic traffic to their website.
While we don't want to copy what our competitors are doing because your business has it's own set of unique offerings a competitor analysis can help establish some goals and benchmarks. Start by researching your top 5 competitors, what services they offer and their prices. Analyzing their website, social media presence and customer reviews can give you a better idea of how they are positioning themselves in the market.
Once you have gathered all this information, compare it to your own business. What are you doing differently? What could you do better? How can you stand out from the competition and make sure that customers choose your business over theirs?
A competitor analysis can also help identify areas where you can improve your products or services. By looking at what your competitors are doing, you can get ideas for new features or services that you can offer. You can also look at the pricing strategies of your competitors and see if you can offer something that is more competitively priced than what they are offering.
Finally, use the competitor analysis to create an action plan for your business. Look at the areas where you need to focus on and develop a strategy for how
Content creation is time-consuming and is something best suited to a copywriter together with a subject matter expert in order to provide clarity around the content and value. Content creation is the process of creating content such as blog posts, articles, press releases, video scripts, infographics and other forms of multimedia. It involves researching topics, gathering information and data, developing ideas, and writing and proofreading the material. Content creation also includes formatting the content for various channels, such as print, web, and email, and ensuring that the content is optimized for search engine optimization (SEO).
Content creation can be a daunting task, but it doesn’t have to be. To help streamline the process, start by following these five steps:
1. Define Your Audience: Who are you speaking to? What are their needs and interests? Understanding your audience is key to creating content that resonates.
2. Research Your Topic: Do your due diligence before diving into content creation. Research your topic thoroughly to ensure accuracy and credibility.
3. Develop Ideas: Brainstorm ideas for creating content, such as blog posts,
Search Engine Optimisation ranking is highly dependent on the on-page optimisation of web pages so that they load quickly and work on different devices. This includes optimising the page's code, images, videos, and other elements.
Additionally, SEO ranking also depends on the use of specific keywords throughout the text, as well as the structure of the page. Off-page SEO focuses on building relationships with other websites and generating backlinks to a site in an effort to build its authority and improve its search engine rankings. This includes using social media platforms and other link-building strategies. Ultimately, a successful SEO campaign requires the integration of both on-page and off-page SEO practices.
Google Analytics is the industry standard for reporting on a website and is easy enough for any freelancer or agency to install via their preference SEO tools. This will provide you the metrics on visitors and your most visited pages on your site. Google Analytics will also provide you valuable insights on how users are interacting with your content, what devices are being used to view your website, and from where they are coming from. This can help you optimize your site for conversions and better understand your customer base. Additionally, by using Google’s Search Console tool, you can analyse the performance of your pages in search engine rankings and figure out ways to improve them. Last but not least, the use of social media analytics can help you understand how well your posts are doing and how engaged your followers are. All of these analytics tools together can provide invaluable insights into how to make your website more effective and successful.
Related articles worth a look:
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