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We specialise in providing leads to these agencies, including web designers so that regional businesses can grow and the communities they are in can also grow.
We're all about supporting our local Wodonga agencies and freelancers by providing top-quality web design services.
Our network of talented local designers will work with you to create a website that reflects your unique brand and vision, ensuring that your visitors stick around for long enough to learn more about what you can offer.
Finding a quality web designer in Wodonga can be challenging. Nobody likes to be ripped off and find a web designer who is results driven and shares your "why" for business is where you need to start.
Understanding your goals looking for a new website or changing an existing one can require a deeper understanding of your business goals.
Examples of goals that may not even include growth in revenue include:
Make sure when you get an agency or designer to build not only your website, this is specifically to achieve business goals and provide valued outcomes.
Suppose your agency or freelance web designer isn't asking questions about your market. How do you expect them to put together a strategy that will speak on behalf of you ask effectively as you would to your Albury Wodonga area?
Design services is one thing, but rarely will you find a designer that builds websites but also knows the right copy to use to convert your customers. On-site SEO and conversion are all about creating a clear message for your customers to relate to and to engage with. if you put in only an hour research Google "Storybrand marketing" and you'll be blown away. I could go on and on about how effective messaging Storybrand provides you the clarity you need for prospects to subscribe to your "why" and get on board with your mission.
Resources:
Using StoryBrand to clarify your message and get more conversions
What works better, talking to someone about themselves or talking to them about you? Of course, you need to tell people about your Wodonga business services which are about you but paint a picture of where they are in this story, provide them with those services and that transform them from unhappy customers to happy customers. This stuff is exciting and comes with realisation of "why" the customer should not only choose you but also "why" you and your staff get out of bed every day. Consider a retreat that centres around a Brandscript or mission that turns you from a manager to a leader and your staffs jobs into careers.
Looking for an Albury Wodonga web designer who believes in building quality over just making a quick buck will ensure that they want to understand not only you but understand your customer and provide empathy for them in their strategy to get more leads.
Again it's one thing to have a web developer in Wodonga who knows how to code up websites to be fast and optimised. Having one that creates clear messages and has the ability to influence an audience is maybe not something that you will get but is something that you need to be effective. If you pick the right web design agency in Wodonga from those listed on our Wondoga page you'll hopefully get a team that knows how to put a villain in your messaging. This sounds weird, a villain really!
A villain could be "back pain", "someone that wastes money", "high fees", or "dodgy web designers in Albury". Anything that stirs an emotional response.
Being empathetic to the problem and defining a solution in your services is important. If you choose an agency that simply looks at putting images and text onto a page or template, then you've gone to the wrong place. Use a local Albury or Wodonga web designer who is more in tune with your problems as a small business owner. You want someone that doesn't just want to build a website just for their portfolio but someone that wants to solve your problem and build a small business.
This article is the third focused in a series or cluster where we target the primary keyword "Albury SEO". We've also extended into "web designer Albury" as well using a tier 1 tactic to get the lower-hanging fruit. I can and have achieved a top 3 result for SEO Albury in under 30 days for the previous keyword and now again volume sub 10 per month we're hitting web design Albury. Let's snowball the growth and engage customers with local quality web design services like Oga or web matrix (neither of these I have any affiliation with)
As of today, 26th December, we rank no 3 for this keyword as a tier 1 keyword. This article is designed to target a related keyword "web design Wodonga" & "web design Albury" both tier 1, that we hope to rank in the top 10 for. Once we have established this, we can then move on to greener pastures with tier 2 and 3 where we can make a real difference.
Search Engine Optimisation, not just for speed and performance but for many aspects of being found online, is super important to the business that may engage with this article.
Resources:
Albury SEO / Tier 1 / Levelling up your SEO for local ranking
It's going to cost a lot but if you pick the right marketing agency in Wodonga or Albury, you're going to have someone local you can trust and someone that is on board with your mission and statement. Consider a care plan with this entity that is ongoing in value and has specified deliverables, so you know what your money is being spent on.
How do you measure success or failure in building a new website in the Murray Albury area?
Location Pages:
I believe if you've searched for web design Wodonga or found this a critical keyword, then you're probably a web designer or agency yourself. Agency-based website design will ensure that you have all aspects of your website built to the highest quality and that it's not just pretty but something that performs for all aspects of your keywords in SEO Albury.
You may not find that one local agency or freelance designer can provide you with all of the skills you need to build a small business website. You may need someone who specialises in advertising Google Adwords. Someone that specialises in Website Search Engine Optimisation in order to drive traffic to your site from Google's organic listings. Having an agency-based approach to getting these services is a good start, but often local agencies, even in Albury Wodonga, will outsource their work for local web design.
In brief, goals can be defined as:
Those agencies are driven to deliver high-converting websites for businesses and organisations in regional Australia.
So if you’re looking for a professional, high-quality website that will help your business stand out from the competition, contact one of our local Albury / Wodonga Agencies today.
If you are an agency or freelancer in the Albury Wodonga area, please sign-up to our location listings and be part of our network.
StoryBrand is a communications blueprint for engaging the psychology of your customers and is used to clarify your message and get more conversions.
Let's take a look at how it works.
Marketing becomes about the brand or the product and not the person buying the product. Yes, a customer is interested in your business but only in what they can get from it. How many times do you see websites that are all about them selling themselves and trying to impress their customers? Take a moment and think about it — the funny thing is it's not just small and medium businesses that waste marketing dollars in this way. Millions are being wasted in the top end of town as well.
But what is high-quality marketing, visuals, and written communication that uses psychology to influence the customer's decision? The decision that you want them to make.
It's about being clear and engaging, it's about making you the business or coach the guide and your customer the hero. It's about not wasting calories figuring things out and making it simple so that even a caveman knows in seconds what you do and is tempted.
Marketers for many years have referred to the power of stories to engage their customers. Instagram is all about story and imagery to tell that story, not that I'm a user, but the general population knows the power of telling stories to engage the audience. They often just don't do a very good job of it. I could tell you my story and put you to sleep because it's about me. Or I could tell my story and invite you into it in a way that has meaning.
Then theirs the persona of a customer, one story will be engaging to one person but not the next.
My mum doesn't care that I love to develop websites in Oxygen until I tell her I build websites so that it makes it easy for her to buy her hair products online.
Let's review a general outline of what should be included as a Storybrand website:
1. Communicate how your product or brand makes your customer's life better
2. Stakes - what if your hero doesn't engage your product or service - People psychologically don't fear the idea of losing something. What's the impact look like, will you go to more lengths to not lose one hundred dollars compared to earning one hundred dollars? Think about this the next time you shop for the best deal online and the hours it takes you to save that ten dollars.
3. Points of your service provision and what your customer gets if they engage with your brand.
4. Introduce the business or you with customer logs and/or testimonials (wow, your number 4) — Establish authority.
5. Price choices - Your customer is sold on the idea, but the last question is always a price. Making it easy to buy and easy to figure out.
6. Your customers plan to engage with your product and services - Simple 3-4 steps
7. Explainer - A one-liner and then expanding on this
8. Lead generator - Catchy title, sales line that will get an email address.
Further Strategies for the StoryBrand idea:
While I haven't seen the author Donald Miller go through the ideas of Product Launch Content (PLCs), I know that these are important in nurturing and selling to your customer if the website alone can't do it. They offer anticipation and touchpoints to get them over the line by providing free offerings before a product launch.
For more information on "Product Launch Formulae," PLF have read of the book by Jeff Walker called "Launch" which set's out the different phases of a sale using free Prelaunch Content. PLC. I see this playing an integral part in the lead generator.
Back to StoryBrand
9. Junkdraw - FAQs and other detailed information that contains the stuff you wanted to include elsewhere is important to SEO.
I'm not a writer, I'm only ok with words. I'm a developer, and I always, always overcomplicate everything in my life. It's a curse, my brain is so mixed with thoughts and emotions I need a structure to clarify my thoughts to make things simple so that I can repeat them over and over again.
About a month ago, I came across StoryBrand while involved in a digital mastermind with some other marketers. They looked at this website and said, "Jase, I don't know what you do; it takes me way too long to figure it out". This also reinforced the feedback I had from a couple of RWD members "I think it's a great idea but it took me a while to figure it out." Thanks, James and Leah.
Storybrand was developed by an American writer by the name of Donald Miller and became popular around five years ago in 2017 when he wrote his StoryBrand book.
What is interesting is that Australia has only dribs and drabs of marketers using this to its true effect. Donald's story is engaging, and his book is a must-buy in my opinion. I'm also enrolled in his course at "Business Made Simple". I'd love to go down the certified provider route. 10k US is a lot of cash, and I do not doubt if I were a writer, this would be more than worth it. But I'm not.
I was recently involved in another mastermind where one of the participants had to run a mock sales call, and we provided feedback. He did well, but it was interesting how others in my group reviewed his sales pitch.
Do customers care that you use StoryBrand? Really do they want to know the details of what you're going to do with the strategy, or do they want to know the numbers? How many more sales will I get if I use this thing?
It took me some searching, and of course, this is going to be not clear cut, but one case study provided suggests they saw up to 800% increase in conversions.
BrandScrits are short-to-point outlines, no more than a couple of sentences that come out of the StoryBrand framework and enable you to repeat a message in all of your marketing material being clear and consistent, customer centred.
While it could be compared similar to a mission statement, a company could have one that tells employees what the goals are.
As simply as possible:
A BrandScript is more customer-focused, and key it identifies their internal challenge. Finally, calling them to some action.
Marketing agency:
"We help clients get their product in front of more customers. So that they can grow and their customers get the benefit of x."
1. Coffee Hit UK The agency that built this website has some compelling stats on growth as a result of the use of Storybrand
3. Zen founder - I'd say almost my favourite example, given its simplicity.
4. Results and co. - An agency practising what they preach clearly identifies you as the hero, the product, the stakes and the process. A clear call to action is repeated throughout.
5. The Happier Sleeper - You see StoryBrand clearly at work here with a very simple structure. I also love their lead gen which wasn't in all of the previous examples but is clearly an easy win and a must.
ClearBrand
A fairly comprehensive list of 202 examples StoryBrand websites can be found at another American-based agency located in Colorado, Clearbrand. This one is endorsed by Donald Millar himself and is great if your looking for inspiration. Certified StoryBrand guide.
If you are interested and just getting started with StoryBrand, head over to My Story Brand, and you can use their tool for free to generate one Storybrand free of charge
Building a Story Brand by Donald Miller 2017
Marketing Made Simple 2020
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